Paul R. Rupert.
Hotelier by career,
finance by training,
and the founder of
Behavioral Hospitality™.

More than a decade in hotel commercial strategy, across portfolio, above-property, and corporate roles.

The career covers every STR chain scale, along with premier brands and independent hotels and resorts, from AAA Five Diamond properties to select-service. The work has included sales leadership, revenue management, market positioning, brand-level sales operations, franchise analysis, and P&L review, on both the operations side and the commercial side.

Brand families worked with include Marriott, Hilton, InterContinental Hotels Group, Preferred Hotels & Resorts, WorldHotels, BWH Hotels, Wyndham, and Choice.

The current role is Corporate Director at LOGIK Management, an owner-operator with a portfolio of 10 hotels across Georgia and South Carolina. The role covers commercial strategy for the portfolio: sales, revenue management, and market positioning.

Hospitality credentials: Certified Hotel Profit Strategist (CHPS®) through Kalibri Labs, Certificate in Hotel Ownership (CHO®) through AAHOA, and Certification in Hotel Industry Analytics (CHIA).

A finance background in capital markets and securities analysis.

Certified Financial Planning and Wealth Management Professional (FPWMP®), Capital Markets and Securities Analyst (CMSA®), and Certified ETF Advisor (CETF®), with a background analyzing capital markets and securities and an emphasis on high-yield dividend-based exchange traded funds.

Studied financial planning and analysis (FP&A) through the Corporate Finance Institute®.

In hotel work, the same training goes into underwriting acquisitions, reviewing P&Ls, and building proformas. It is also where Behavioral Hospitality™ began: the decision patterns that behavioral finance describes in investors are the same ones visible in hotel guests.